Gravitas
Gravitas Link Building Lectures
Learning Program

Link Building
That Actually
Works

Most people spend months chasing links that lead nowhere. The program focuses on what moves the needle: specific tactics, real outreach workflows, and an honest look at what takes time before it pays off.

Link building strategy session showing outreach workflow and backlink analysis
The full program covers structured outreach, editorial placement, and authority-building.
8 focused modules, each covering one tactic in full
6 hrs of recorded lectures plus live Q&A sessions
Founded 2022 Gravitas has been running structured SEO programs since
What you'll cover

The full program structure

Module 01

Reading the link landscape

Before you pitch anyone, you need to understand what a strong backlink profile actually looks like for your niche. We start with competitor analysis using Ahrefs and Semrush - not to copy them, but to find the gaps they've left open.

Module 02

Cold outreach that gets replies

Outreach often fails when it sounds like a template. This module covers emails that feel personal without being fake, including follow-up timing, subject line testing, and how to handle a "not right now" response without burning the contact.

Module 03

Guest posting without the noise

Guest posting still works when you pick the right publications and write something genuinely useful. We cover how to qualify sites quickly, what editors actually want, and how to pitch without a portfolio when you're starting out.

Module 04

Digital PR and passive link earning

Some of the best links come from content that earns them without direct outreach. This module covers data-led content, reactive PR, and how to get your site cited in roundups and industry publications over time.

How the program is delivered

Watch - recorded lectures you can pause and rewatch
Practice - each module ends with a real task, not a quiz
Ask - bi-weekly live calls where you bring your actual work
Iterate - review your outreach results with the group
Self-paced access
Live Q&A calls
Outreach templates
Private community
Module 05 – 08

Advanced tactics and scaling

The second half of the program covers broken link building, resource page outreach, HARO and journalist databases, and how to build systems so link acquisition doesn't require starting from scratch every month. These modules assume you've already sent your first 30 outreach emails.

Stay in the loop

Get early access before the next cohort opens

Spots are limited to keep the live sessions small enough to be useful. Join the list and you'll hear about the next opening before it's announced publicly - roughly once every 6–8 weeks.

Topics you want to focus on
We send one email per cohort opening. You won't get newsletters, weekly digests, or upsells - just a heads-up when the next round is available.
Cookie settings